About Our Mission

Empowering climate heroes, sharing science-backed knowledge, and driving grassroots efforts.

Advancing Community-Led Clean Energy

We are ElectrifyNOW, a dedicated nonprofit corporation that provides comprehensive information and assistance to homeowners throughout California who want to electrify their homes. We believe the climate crisis is too important; that's why we empower homeowners with practical knowledge. This includes heat pumps for heating and cooling, heat pump water heaters, induction cooktops, electric air fryer ovens, electric cars and trucks, and charging stations.

Workers setting up solar energy system

Dedicated Professionals Driving Clean Energy

We are a team committed to advancing clean-energy adoption across California. With science-based expertise and a passion for community education, ElectrifyNOW supports homeowners in reducing their reliance on fossil fuels and lowering their energy costs. Our team provides step-by-step assistance, helping families take advantage of available tax credits, rebates, and programs that can significantly reduce—and in some cases eliminate—the cost of installing key electrification technologies like heat pumps.

Milestones We Have Reached

  • Advised hundreds of homeowners on the benefits of heat pumps and electric vehicles
  • Demonstrated how to lower long-term utility costs with electrification
  • Provided guidance on rooftop solar systems and storage batteries
  • Hosted workshops on electrifying homes, cars, and trucks
  • Led online sessions that make clean-energy education accessible to all
  • Delivered presentations to groups and organizations
    interested in sustainability
Workers shaking hands by solar panels

Our Climate Heroes

Every day, we witness ordinary Californians transform into extraordinary climate heroes who lead their communities toward a cleaner future. Contact today.